Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises

Family SMEs by comprising more than 98% of private sector in Iran play a substantial role in Iran’s socio-economic body. However, they suffer from unknown image and marketing infirmity, hindering their preparation for a globalized competition, at the crucial time of joining to “WTO”. In this situati...

Full description

Saved in:
Bibliographic Details
Main Author: Jamali, Seyed Kaveh
Format: Thesis
Published: 2015
Tags: Add Tag
No Tags, Be the first to tag this record!