Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises

Family SMEs by comprising more than 98% of private sector in Iran play a substantial role in Iran’s socio-economic body. However, they suffer from unknown image and marketing infirmity, hindering their preparation for a globalized competition, at the crucial time of joining to “WTO”. In this situati...

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Main Author: Jamali, Seyed Kaveh
Format: Thesis
Published: 2015
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spelling my-mmu-ep.68522017-07-12T03:37:30Z Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises 2015-08 Jamali, Seyed Kaveh HF5548.32-.34 Electronic commerce Family SMEs by comprising more than 98% of private sector in Iran play a substantial role in Iran’s socio-economic body. However, they suffer from unknown image and marketing infirmity, hindering their preparation for a globalized competition, at the crucial time of joining to “WTO”. In this situation, their e-commerce adoption rate as a potential solution for the existing challenges is questionably low, addressed as the research problem, motivating current study to recognize EC adoption determinants in Iranian family SMEs. For closing the study gap, regarding to distinct attributes in family SMEs, separating them from SMEs in general (i.e. Altruism, conservatism) a rather comprehensive family SMEs’ EC adoption framework was presented based on the main concepts of frequently used SMEs’ EC adoption models, fulfilled by additional factors studied in related literature, with particular relevancy in such SMEs in Iran. The model included the constructs that can be easily translated into an intervention for promotion of EC adoption in Iranian family SMEs. Then, a correlational (survey) field study by means of Structural Equation Modeling (SEM), and Sequential Chi-Square Difference (SCD) empirically analyzed the potential direct and moderating effects by using primary quantitative data of 416 usable returned (postal) questionnaires from total questionnaires sent to 1000 selected Iranian family SMEs. 2015-08 Thesis http://shdl.mmu.edu.my/6852/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php phd doctoral Multimedia University Faculty of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5548.32-.34 Electronic commerce
spellingShingle HF5548.32-.34 Electronic commerce
Jamali, Seyed Kaveh
Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises
description Family SMEs by comprising more than 98% of private sector in Iran play a substantial role in Iran’s socio-economic body. However, they suffer from unknown image and marketing infirmity, hindering their preparation for a globalized competition, at the crucial time of joining to “WTO”. In this situation, their e-commerce adoption rate as a potential solution for the existing challenges is questionably low, addressed as the research problem, motivating current study to recognize EC adoption determinants in Iranian family SMEs. For closing the study gap, regarding to distinct attributes in family SMEs, separating them from SMEs in general (i.e. Altruism, conservatism) a rather comprehensive family SMEs’ EC adoption framework was presented based on the main concepts of frequently used SMEs’ EC adoption models, fulfilled by additional factors studied in related literature, with particular relevancy in such SMEs in Iran. The model included the constructs that can be easily translated into an intervention for promotion of EC adoption in Iranian family SMEs. Then, a correlational (survey) field study by means of Structural Equation Modeling (SEM), and Sequential Chi-Square Difference (SCD) empirically analyzed the potential direct and moderating effects by using primary quantitative data of 416 usable returned (postal) questionnaires from total questionnaires sent to 1000 selected Iranian family SMEs.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Jamali, Seyed Kaveh
author_facet Jamali, Seyed Kaveh
author_sort Jamali, Seyed Kaveh
title Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises
title_short Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises
title_full Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises
title_fullStr Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises
title_full_unstemmed Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises
title_sort factors influencing e-commerce adoption in iranian family small-medium enterprises
granting_institution Multimedia University
granting_department Faculty of Management
publishDate 2015
_version_ 1747829636764532736