Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises
Family SMEs by comprising more than 98% of private sector in Iran play a substantial role in Iran’s socio-economic body. However, they suffer from unknown image and marketing infirmity, hindering their preparation for a globalized competition, at the crucial time of joining to “WTO”. In this situati...
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| Format: | Thesis |
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2015
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