Factors Influencing E-Commerce Adoption in Iranian Family Small-Medium Enterprises
Family SMEs by comprising more than 98% of private sector in Iran play a substantial role in Iran’s socio-economic body. However, they suffer from unknown image and marketing infirmity, hindering their preparation for a globalized competition, at the crucial time of joining to “WTO”. In this situati...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 出版: |
2015
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|