Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
NFC-enabled mobile payment is still new and not widely adopted by consumers in Malaysia. Hence, this research purpose is to investigate factors that facilitating consumers’ intention to adopt NFC-enabled mobile payment. The research model used for this research paper is adopted from UTAUT. Variables...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2017
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|