Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
NFC-enabled mobile payment is still new and not widely adopted by consumers in Malaysia. Hence, this research purpose is to investigate factors that facilitating consumers’ intention to adopt NFC-enabled mobile payment. The research model used for this research paper is adopted from UTAUT. Variables...
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| Format: | Thesis |
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2017
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| Summary: | NFC-enabled mobile payment is still new and not widely adopted by consumers in Malaysia. Hence, this research purpose is to investigate factors that facilitating consumers’ intention to adopt NFC-enabled mobile payment. The research model used for this research paper is adopted from UTAUT. Variables such as performance expectancy, effort expectancy, social influence and facilitating conditions are used to study consumers’ intention toward the use of NFC-enabled mobile payment. In addition, this research paper also studies the moderating effects of Hofstede’s cultural dimensions which included collectivism and uncertainty avoidance. This study is mainly focused on consumers in Malaysia. Data were collected from 163 respondents by personally administered questionnaires and electronically distributed. Partial Least Square Structural Equation Modelling (PLS-SEM) method was used to analysis the data. Measurement model is first evaluated and then followed by the structural model and hypotheses testing. |
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