Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment

Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment

NFC-enabled mobile payment is still new and not widely adopted by consumers in Malaysia. Hence, this research purpose is to investigate factors that facilitating consumers’ intention to adopt NFC-enabled mobile payment. The research model used for this research paper is adopted from UTAUT. Variables...

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Main Author: Teo, Geok Cheng
Format: Thesis
Published: 2017
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.6918
record_format uketd_dc
spelling my-mmu-ep.69182017-10-25T14:15:23Z Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment 2017-02 Teo, Geok Cheng HF5410-5417.5 Marketing. Distribution of products NFC-enabled mobile payment is still new and not widely adopted by consumers in Malaysia. Hence, this research purpose is to investigate factors that facilitating consumers’ intention to adopt NFC-enabled mobile payment. The research model used for this research paper is adopted from UTAUT. Variables such as performance expectancy, effort expectancy, social influence and facilitating conditions are used to study consumers’ intention toward the use of NFC-enabled mobile payment. In addition, this research paper also studies the moderating effects of Hofstede’s cultural dimensions which included collectivism and uncertainty avoidance. This study is mainly focused on consumers in Malaysia. Data were collected from 163 respondents by personally administered questionnaires and electronically distributed. Partial Least Square Structural Equation Modelling (PLS-SEM) method was used to analysis the data. Measurement model is first evaluated and then followed by the structural model and hypotheses testing. 2017-02 Thesis http://shdl.mmu.edu.my/6918/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Teo, Geok Cheng
Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
description NFC-enabled mobile payment is still new and not widely adopted by consumers in Malaysia. Hence, this research purpose is to investigate factors that facilitating consumers’ intention to adopt NFC-enabled mobile payment. The research model used for this research paper is adopted from UTAUT. Variables such as performance expectancy, effort expectancy, social influence and facilitating conditions are used to study consumers’ intention toward the use of NFC-enabled mobile payment. In addition, this research paper also studies the moderating effects of Hofstede’s cultural dimensions which included collectivism and uncertainty avoidance. This study is mainly focused on consumers in Malaysia. Data were collected from 163 respondents by personally administered questionnaires and electronically distributed. Partial Least Square Structural Equation Modelling (PLS-SEM) method was used to analysis the data. Measurement model is first evaluated and then followed by the structural model and hypotheses testing.
format Thesis
qualification_level Master's degree
author Teo, Geok Cheng
author_facet Teo, Geok Cheng
author_sort Teo, Geok Cheng
title Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
title_short Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
title_full Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
title_fullStr Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
title_full_unstemmed Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
title_sort cultural values on consumer adoption of near field communication - enabled mobile payment
granting_institution Multimedia University
granting_department Graduate School of Management
publishDate 2017
_version_ 1747829648687890432

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