Cultural Values on Consumer Adoption of Near Field Communication - enabled Mobile Payment
NFC-enabled mobile payment is still new and not widely adopted by consumers in Malaysia. Hence, this research purpose is to investigate factors that facilitating consumers’ intention to adopt NFC-enabled mobile payment. The research model used for this research paper is adopted from UTAUT. Variables...
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Main Author: | Teo, Geok Cheng |
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Format: | Thesis |
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2017
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