Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention

Today, halal is not simply based as a religious issue rather it is described and known for its opportunity in business industry. Halal is now becoming a global symbol of quality assurance and a lifestyle choice. It is also act as the trend setter in several of sectors. The realm of halal may extend...

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Bibliographic Details
Main Author: Othman, Hazira
Format: Thesis
Published: 2017
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