Modelling Customer Loyalty Among Mobile Telecommunication Users

Modelling Customer Loyalty Among Mobile Telecommunication Users

The objective of this study is to understand the factors that can contribute to customer loyalty in telecommunication service provider in Malaysia. There is an intense competition between telecommunication industries in Malaysia that these industries are focusing on customer loyalty. 250 questionnai...

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书目详细资料
主要作者:	Syed Kamaruzaman, Sharifah Nurul Aida
格式:	Thesis
出版:	2017
主题:	HF5410-5417.5 Marketing Distribution of products
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