A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
Luxury goods industry has been escalating rapidly across the globe over the years. Despite the rapid growth, unfortunately there are limited studies found in Malaysia as majority were done in foreign countries. Besides, there was also a rise in demand observed specifically among Generation Y. With r...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2017
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|