A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
Luxury goods industry has been escalating rapidly across the globe over the years. Despite the rapid growth, unfortunately there are limited studies found in Malaysia as majority were done in foreign countries. Besides, there was also a rise in demand observed specifically among Generation Y. With r...
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| Format: | Thesis |
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2017
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| Summary: | Luxury goods industry has been escalating rapidly across the globe over the years. Despite the rapid growth, unfortunately there are limited studies found in Malaysia as majority were done in foreign countries. Besides, there was also a rise in demand observed specifically among Generation Y. With regards to this, the objective of this study is to determine the factors that create an impact on the purchase intention of luxury among Malaysian consumers. The study adopted a research model from past study in which the Theory of Impression Management was integrated. Variables such as personal value dimension (self-identity value, hedonic value and materialistic value), functional value dimension (price-quality perception and uniqueness value), social value dimension (conspicuous value and prestige value), and financial value dimension (price value) are used to predict the purchase intention of luxury goods. |
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