A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers

Luxury goods industry has been escalating rapidly across the globe over the years. Despite the rapid growth, unfortunately there are limited studies found in Malaysia as majority were done in foreign countries. Besides, there was also a rise in demand observed specifically among Generation Y. With r...

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Bibliographic Details
Main Author:	Minjoot, Michelle Anne
Format:	Thesis
Published:	2017
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.6926
record_format	uketd_dc
spelling	my-mmu-ep.69262017-10-30T10:36:14Z A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers 2017-02 Minjoot, Michelle Anne HF5410-5417.5 Marketing. Distribution of products Luxury goods industry has been escalating rapidly across the globe over the years. Despite the rapid growth, unfortunately there are limited studies found in Malaysia as majority were done in foreign countries. Besides, there was also a rise in demand observed specifically among Generation Y. With regards to this, the objective of this study is to determine the factors that create an impact on the purchase intention of luxury among Malaysian consumers. The study adopted a research model from past study in which the Theory of Impression Management was integrated. Variables such as personal value dimension (self-identity value, hedonic value and materialistic value), functional value dimension (price-quality perception and uniqueness value), social value dimension (conspicuous value and prestige value), and financial value dimension (price value) are used to predict the purchase intention of luxury goods. 2017-02 Thesis http://shdl.mmu.edu.my/6926/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Minjoot, Michelle Anne A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
description	Luxury goods industry has been escalating rapidly across the globe over the years. Despite the rapid growth, unfortunately there are limited studies found in Malaysia as majority were done in foreign countries. Besides, there was also a rise in demand observed specifically among Generation Y. With regards to this, the objective of this study is to determine the factors that create an impact on the purchase intention of luxury among Malaysian consumers. The study adopted a research model from past study in which the Theory of Impression Management was integrated. Variables such as personal value dimension (self-identity value, hedonic value and materialistic value), functional value dimension (price-quality perception and uniqueness value), social value dimension (conspicuous value and prestige value), and financial value dimension (price value) are used to predict the purchase intention of luxury goods.
format	Thesis
qualification_level	Master's degree
author	Minjoot, Michelle Anne
author_facet	Minjoot, Michelle Anne
author_sort	Minjoot, Michelle Anne
title	A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
title_short	A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
title_full	A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
title_fullStr	A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
title_full_unstemmed	A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
title_sort	study on the purchase intention of luxury goods among malaysian consumers
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2017
_version_	1747829650660261888

A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers

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