Study Of Customer Relationship Management In Malaysian Commercial Banks And Its Implications For The Small And Medium Enterprises
The objective of this study is to analyze the extent to which CRM is being applied by commercial banks with regards to the SMEs. This study will analyze th erole of Relationship Managers, mode of communication between banks and the SMEs, the usage of electronic delivery channels and customers databa...
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| Format: | Thesis |
| Published: |
2003
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