Study On Determinants Of Online Shopping In Malaysia

This study mainly intends to investigate factors, which influence online purchases among Malaysian Internet users. Based on a survey sample of 215 Internet users, this study also explores their information-seeking patterns as their motivations and concerns for online shopping.

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Bibliographic Details
Main Author: Chua, Adeline Phaik Harn
Format: Thesis
Published: 2005
Subjects:
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