Air Asia: Challenges In A Booming Budget Airline Industry

The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they m...

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Bibliographic Details
Main Author: Sauffee Afandi, Aizan Suhaira
Format: Thesis
Published: 2004
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