Air Asia: Challenges In A Booming Budget Airline Industry

The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they m...

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Bibliographic Details
Main Author:	Sauffee Afandi, Aizan Suhaira
Format:	Thesis
Published:	2004
Subjects:	HE Transportation and Communications
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id	my-mmu-ep.758
record_format	uketd_dc
spelling	my-mmu-ep.7582010-07-05T07:19:55Z Air Asia: Challenges In A Booming Budget Airline Industry 2004-08 Sauffee Afandi, Aizan Suhaira HE Transportation and Communications The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they may impact the players and the customers; To analyze AirAsia's potential in this increasingly competitive and potentially crowded industry; To recommend strategies that may help Air Asia maintain and increase its lead in the industry. 2004-08 Thesis http://shdl.mmu.edu.my/758/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	HE Transportation and Communications
spellingShingle	HE Transportation and Communications Sauffee Afandi, Aizan Suhaira Air Asia: Challenges In A Booming Budget Airline Industry
description	The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they may impact the players and the customers; To analyze AirAsia's potential in this increasingly competitive and potentially crowded industry; To recommend strategies that may help Air Asia maintain and increase its lead in the industry.
format	Thesis
qualification_level	Master's degree
author	Sauffee Afandi, Aizan Suhaira
author_facet	Sauffee Afandi, Aizan Suhaira
author_sort	Sauffee Afandi, Aizan Suhaira
title	Air Asia: Challenges In A Booming Budget Airline Industry
title_short	Air Asia: Challenges In A Booming Budget Airline Industry
title_full	Air Asia: Challenges In A Booming Budget Airline Industry
title_fullStr	Air Asia: Challenges In A Booming Budget Airline Industry
title_full_unstemmed	Air Asia: Challenges In A Booming Budget Airline Industry
title_sort	air asia: challenges in a booming budget airline industry
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2004
_version_	1747829209443598336

Air Asia: Challenges In A Booming Budget Airline Industry

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