Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry

Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces ma...

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Bibliographic Details
Main Author: Abang Zainal Abidin, Dayang Nuryati
Format: Thesis
Published: 2004
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