Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry

Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry

Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces ma...

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Main Author: Abang Zainal Abidin, Dayang Nuryati
Format: Thesis
Published: 2004
Subjects:
TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
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id my-mmu-ep.759
record_format uketd_dc
spelling my-mmu-ep.7592010-07-05T07:14:12Z Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry 2004-09 Abang Zainal Abidin, Dayang Nuryati TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces many challenges in the current telecommunications landscape especially as there are only 3 major players in the industry. 2004-09 Thesis http://shdl.mmu.edu.my/759/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
spellingShingle TK5101-6720 Telecommunication
Including telegraphy, telephone, radio, radar, television
Abang Zainal Abidin, Dayang Nuryati
Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
description Maxis has been successfully building its brand name and achieving profitable growth through a value proposition of premium and quality in terms of brand name, network, customer services, products and services, distribution and financial management. However, as competition intensifies, Maxis faces many challenges in the current telecommunications landscape especially as there are only 3 major players in the industry.
format Thesis
qualification_level Master's degree
author Abang Zainal Abidin, Dayang Nuryati
author_facet Abang Zainal Abidin, Dayang Nuryati
author_sort Abang Zainal Abidin, Dayang Nuryati
title Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
title_short Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
title_full Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
title_fullStr Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
title_full_unstemmed Maxis Communications Berhad: Maintaining Dominance In The Malaysian Mobile Communications Industry
title_sort maxis communications berhad: maintaining dominance in the malaysian mobile communications industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2004
_version_ 1747829209690013696

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