Event innovativeness towards spectator’s satisfaction and behavioural intention at sport tourism event: Le tour de Langkawi / Mohammad Adzly Rajli
Malaysia is increasingly and actively promoting itself as an organizer and host to various world-class sports events and recreational activities with the aim of becoming a major sports tourism destination in the Asia-Pacific region (Ministry of Tourism Malaysia, 2014). Nowadays, spectators are quite...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/100811/1/100811.pdf |
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