Building brand identity for sustainability of new emerging enterprises (a case study of bumiputera small fashion enterprises in Malaysia) / Siti Fatimah Hashim
Brand identity takes an aspirational perspective on ‘what’ and ‘who’ Bumiputera new emerging fashion (BNEF) enterprises in the market while emphasizing on the needs for sustainability. The increasing numbers of BNEF enterprises that hardly survive in the dynamic business environment and the rising r...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/101855/1/101855.pdf |
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