Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki
Online grocery shopping (OGS) is indeed known as one of the well-established shopping mediums introduced all around the world, including Malaysia. However, ever since its introduction in Malaysia, the growth of OGS did not seem progressing as expected due to certain factors. Thus, this study is cond...
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| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/104539/1/104539.pdf |
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