Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki

Online grocery shopping (OGS) is indeed known as one of the well-established shopping mediums introduced all around the world, including Malaysia. However, ever since its introduction in Malaysia, the growth of OGS did not seem progressing as expected due to certain factors. Thus, this study is cond...

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Main Authors:	Awang, Siti Nuruul Sa’adah, Marsuki, Nurhidayah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Computer networks Electronic information resources Including the Internet
Online Access:	https://ir.uitm.edu.my/id/eprint/104539/1/104539.pdf
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id	my-uitm-ir.104539
record_format	uketd_dc
spelling	my-uitm-ir.1045392024-10-10T02:36:02Z Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki 2019 Awang, Siti Nuruul Sa’adah Marsuki, Nurhidayah Computer networks. Electronic information resources. Including the Internet Online grocery shopping (OGS) is indeed known as one of the well-established shopping mediums introduced all around the world, including Malaysia. However, ever since its introduction in Malaysia, the growth of OGS did not seem progressing as expected due to certain factors. Thus, this study is conducted to identify two research objectives proposed; to determine the relationship between the determinants and the purchasing intention amongst Malaysians in Kuala Lumpur on OGS and to identify the most influential determinants that affecting purchasing intention among Malaysians in Kuala Lumpur. There are 4 determinants proposed; product quality, price sensitivity, customer privacy and security and convenience offered in OGS that was believed to have direct relationship with the customer’s purchase intention. In this study, the descriptive research design will be apply as a guideline to collect and analyzed the data. In order to collect the data, the quantitative method will be used by using online questionnaire so that the data collected would be relevant. After pilot test had been conducted, the constructed research instrument that was adapted from the previous studies was distributed to the 390 respondents in Kuala Lumpur based on convenient sampling technique. From the data analysis, it was found that all of the determinants proposed have relationship with the customer’s purchase intention, with product quality give the highest influential level that affecting the customer’s purchase intention. 2019 Thesis https://ir.uitm.edu.my/id/eprint/104539/ https://ir.uitm.edu.my/id/eprint/104539/1/104539.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Abdul Ghani, Fatimah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Ghani, Fatimah
topic	Computer networks Electronic information resources Including the Internet
spellingShingle	Computer networks Electronic information resources Including the Internet Awang, Siti Nuruul Sa’adah Marsuki, Nurhidayah Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki
description	Online grocery shopping (OGS) is indeed known as one of the well-established shopping mediums introduced all around the world, including Malaysia. However, ever since its introduction in Malaysia, the growth of OGS did not seem progressing as expected due to certain factors. Thus, this study is conducted to identify two research objectives proposed; to determine the relationship between the determinants and the purchasing intention amongst Malaysians in Kuala Lumpur on OGS and to identify the most influential determinants that affecting purchasing intention among Malaysians in Kuala Lumpur. There are 4 determinants proposed; product quality, price sensitivity, customer privacy and security and convenience offered in OGS that was believed to have direct relationship with the customer’s purchase intention. In this study, the descriptive research design will be apply as a guideline to collect and analyzed the data. In order to collect the data, the quantitative method will be used by using online questionnaire so that the data collected would be relevant. After pilot test had been conducted, the constructed research instrument that was adapted from the previous studies was distributed to the 390 respondents in Kuala Lumpur based on convenient sampling technique. From the data analysis, it was found that all of the determinants proposed have relationship with the customer’s purchase intention, with product quality give the highest influential level that affecting the customer’s purchase intention.
format	Thesis
qualification_level	Bachelor degree
author	Awang, Siti Nuruul Sa’adah Marsuki, Nurhidayah
author_facet	Awang, Siti Nuruul Sa’adah Marsuki, Nurhidayah
author_sort	Awang, Siti Nuruul Sa’adah
title	Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki
title_short	Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki
title_full	Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki
title_fullStr	Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki
title_full_unstemmed	Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki
title_sort	online grocery shopping: purchase intention among malaysian in kuala lumpur / siti nuruul sa’adah awang and nurhidayah marsuki
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/104539/1/104539.pdf
_version_	1818588108711526400

Online grocery shopping: purchase intention among Malaysian in Kuala Lumpur / Siti Nuruul Sa’adah Awang and Nurhidayah Marsuki

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