Global airline alliances perceived value and quality of life among airline alliances travelers: mediator effects of alliances brand equity and travelers’ experiences / Nor Hisyam Seliman
The travel and tourism sector is recognized globally as key industry contributing to numerous countries' economic growth and well-being in generating revenue. Travel has emerged as a significant Quality-of-Life factor and replaced material objects as a status symbol of wealth and well-being. Th...
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| Format: | Thesis |
| Language: | English |
| Published: |
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/107170/1/107170.pdf |
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