Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
Promotion, as Kotler & Armstrong (1999) point out, is not just advertising but also a form of communication that exists in positive or negative manner in every contact a patron has with an institution. It includes utilizing persuasive information about library services, what library have and wh...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2010
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/13953/1/TM_SITI%20HAJAR%20BAHARIN%20IM%2010_5.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|