Environmental oriented corporate social responsibility and customer loyalty: corporate image as a mediator / Nor Irwani Abdul Rahman

Malaysian retailers are faced with intense competition and increasing demand from customers. Thus, they need to understand the determinants that influence customer loyalty in order to maintain their competitiveness. Given that situation, this study attempts to contribute in academic field by using e...

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Bibliographic Details
Main Author: Abdul Rahman, Nor Irwani
Format: Thesis
Published: 2015
Online Access:https://ir.uitm.edu.my/id/eprint/14103/1/TM_NOR%20IRWANI%20ABDUL%20RAHMAN%20BM%2015_5.pdf
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