The impact of mass customization products on consumer needs / Afiqah Abdullah

Mass customization as one of the popular business strategies in designed to simultaneously compete on two important competitive priorities, which is the price and customization level of a product itself Mass customization is a unique strategy whose implement the promises with the customers in all fo...

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Bibliographic Details
Main Author: Abdullah, Afiqah
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/14169/1/TD_AFIQAH%20ABDULLAH%20AD%2015_5.pdf
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