Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah

Social Commerce is a phenomenon in the ongoing E-commerce evolution through the adoption of Web 2.0 capabilities to improve customer participation and achieve successful business. Despite the trends of Social Commerce which highly anticipate todays the understanding on the appropriate platform is no...

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Bibliographic Details
Main Author: Zakariah, Habiel
Format: Thesis
Published: 2014
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