The influence of design character on logo recall / Muhamad Abdul Aziz Ab Gani

Logo is an important part of branding aspect especially in creating an identity for the brand. The definition of a logo actually is virtually limitless and cannot be restrict in today's globalized and borderless world. The reason is the growth and evolution of logo design has made a logo being...

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Bibliographic Details
Main Author: Ab Gani, Muhamad Abdul Aziz
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/16247/1/16247.pdf
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