The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar

Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship qual...

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Main Author:	Omar, Nor Asiah
Format:	Thesis
Language:	English
Published:	2008
Subjects:	Work groups Team work in industry Quality circles
Online Access:	https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf
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id	my-uitm-ir.16258
record_format	uketd_dc
spelling	my-uitm-ir.162582023-08-03T07:05:09Z The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar 2008 Omar, Nor Asiah Work groups. Team work in industry. Quality circles Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship quality has received more overt emphasis by both academicians and practitioners. The data for this research were collected from 400 retail loyalty programme members in Malaysia via drop off and collect survey technique. 2008 Thesis https://ir.uitm.edu.my/id/eprint/16258/ https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Business and Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Work groups Team work in industry Quality circles
spellingShingle	Work groups Team work in industry Quality circles Omar, Nor Asiah The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
description	Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship quality has received more overt emphasis by both academicians and practitioners. The data for this research were collected from 400 retail loyalty programme members in Malaysia via drop off and collect survey technique.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Omar, Nor Asiah
author_facet	Omar, Nor Asiah
author_sort	Omar, Nor Asiah
title	The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
title_short	The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
title_full	The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
title_fullStr	The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
title_full_unstemmed	The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
title_sort	antecedents and consequences of relationship quality of retail loyalty programmes / nor asiah omar
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	2008
url	https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf
_version_	1783733491861553152

The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar

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