The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar
Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship qual...
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| 格式: | Thesis |
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2008
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my-uitm-ir.162582023-08-03T07:05:09Z The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar 2008 Omar, Nor Asiah Work groups. Team work in industry. Quality circles Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship quality has received more overt emphasis by both academicians and practitioners. The data for this research were collected from 400 retail loyalty programme members in Malaysia via drop off and collect survey technique. 2008 Thesis https://ir.uitm.edu.my/id/eprint/16258/ https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Business and Management |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
Work groups Team work in industry Quality circles |
| spellingShingle |
Work groups Team work in industry Quality circles Omar, Nor Asiah The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| description |
Relationship quality has received increasing attention by researchers during the past decade. Research evidence has revealed that relationship quality has an influence on relationship outcomes such as customer loyalty, repurchase intention and word-of-mouth. Based on these reasons, relationship quality has received more overt emphasis by both academicians and practitioners. The data for this research were collected from 400 retail loyalty programme members in Malaysia via drop off and collect survey technique. |
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Omar, Nor Asiah |
| author_facet |
Omar, Nor Asiah |
| author_sort |
Omar, Nor Asiah |
| title |
The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_short |
The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_full |
The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_fullStr |
The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_full_unstemmed |
The antecedents and consequences of relationship quality of retail loyalty programmes / Nor Asiah Omar |
| title_sort |
antecedents and consequences of relationship quality of retail loyalty programmes / nor asiah omar |
| granting_institution |
Universiti Teknologi MARA |
| granting_department |
Faculty of Business and Management |
| publishDate |
2008 |
| url |
https://ir.uitm.edu.my/id/eprint/16258/1/16258.pdf |
| _version_ |
1783733491861553152 |