Craft souvenirs: perceived authenticity and tourists purchase behaviour / Farah Izzati Basri
The craft industry contributes in giving such a huge benefit towards Malaysia’s economic and increasing in sales of the local Small Medium Enterprise (SME). Therefore it is really important to sustain the originality and quality of the local craft souvenirs that represent our country in order to gai...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16677/2/TM_FARAH%20IZZATI%20BASRI%20HM%2013_5.pdf |
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