The effects of hotel’s brand personality dimensions on customer’s satisfaction in Kuala Lumpur hotels / Nadiah Abu Zaireen

Personality dimensions, namely, sincerity, excitement, competence, sophistication and ruggedness (Aaker, 1997), are applied to brands of products. It is the aim of this study to apply the same dimensions on hotel brands as to test whether the dimensions would reflect the hotel’s personality and even...

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Bibliographic Details
Main Author: Abu Zaireen, Nadiah
Format: Thesis
Published: 2013
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