Event organizers’ perception of green convention image: the relationship between green image and behavavioural intentions / Muhammad Aliff Asyraff Kamal Nur Zaman
As public awareness on environmental issues is gradually increasing nowadays, green elements seem as a crucial modern marketing tool that can induce people’s perception and behavioural intentions. Throughout tourism industry, most organizations belief destination image can be enhanced by implementin...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2013
|
在线阅读: | https://ir.uitm.edu.my/id/eprint/17667/2/TM_MUHAMMAD%20ALIFF%20ASYRAFF%20KAMAL%20NUR%20ZAMAN%20HM%2013_5.pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|