The impact of food quality and its attributes on customer satisfaction and behavioral intentions at Malay restaurants / Muhammad ‘Arif Aizat Bashir
The foodservice business today is a complex and fast-changing industry. This can clearly be seen from the assortment of foodservice establishments escalating in all subsectors of the industry, including restaurants. Food quality appears to be acknowledged as an elemental factor to satisfy restaurant...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/18404/2/TM_MUHAMMAD%20%27ARIF%20AIZAT%20BASHIR%20HM%2013_5.pdf |
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