An integrated model for international market entry location, entry timing and entry mode (ELETEM) decisions of Malaysian construction firms / Che Maznah Mat Isa
The strategy in making firms that are entering new foreign markets expand their businesses in terms of services, products, technology, human and other resources has been widely studied. However, a review of the literature suggests that a comprehensive model with existing theories to clearly guide th...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/18563/1/18563.pdf |
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