A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid

Packaging is one of important role in medium or platform to attract the target audiences in purchasing of the product. Its play a very big role and a great impact in this modern era globalization which is people are more attracted with visual image in terms of marketing communication. However, nowad...

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Bibliographic Details
Main Author: Mohd Rashid, Nur Syakira
Format: Thesis
Published: 2018
Online Access:https://ir.uitm.edu.my/id/eprint/21872/1/TD_NUR%20SYAKIRA%20MOHD%20RASHID%20M%20AD%2018_5.pdf
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