A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid

Packaging is one of important role in medium or platform to attract the target audiences in purchasing of the product. Its play a very big role and a great impact in this modern era globalization which is people are more attracted with visual image in terms of marketing communication. However, nowad...

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Main Author:	Mohd Rashid, Nur Syakira
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Branding (Marketing) Product management Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/21872/1/TD_NUR%20SYAKIRA%20MOHD%20RASHID%20M%20AD%2018_5.pdf
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id	my-uitm-ir.21872
record_format	uketd_dc
spelling	my-uitm-ir.218722018-12-26T02:01:25Z A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid 2018 Mohd Rashid, Nur Syakira Branding (Marketing) Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging Packaging is one of important role in medium or platform to attract the target audiences in purchasing of the product. Its play a very big role and a great impact in this modern era globalization which is people are more attracted with visual image in terms of marketing communication. However, nowadays local traditional cookies packaging are not having a good development in the aspect of material and design used. Whereas, the packaging design has become one of the most important and popular in the preferences of consumer purchases of manufactured products. The packaging design of local traditional cookies has no innovative revolution and development. The purpose of this study was to determine the importance of packaging design in promoting local traditional cookies. The study will focus on the elements of designing on local packaging cookies which will be the main attraction for consumer on the display of shelves market. This study will focus one of the Malay traditional cookies which is popular among the Malays. “Biskut Kelapa Mama” is the Malay traditional cookies that will be focusing on since it is more well known among Malays. To achieve the goals of the study, quantitative and qualitative research strategy is employed. According to Pearlfisher's creative partner and creator-headed Karen Welman (designweek.co.uk), crucially, each designer deserves to develop and transform a traditional sustainable design from which it deserves to be appropriate and able to attract users to change perceptions and which is primarily brand behavior and consumer choice. 2018 Thesis https://ir.uitm.edu.my/id/eprint/21872/ https://ir.uitm.edu.my/id/eprint/21872/1/TD_NUR%20SYAKIRA%20MOHD%20RASHID%20M%20AD%2018_5.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Branding (Marketing) Product management Branding (Marketing) Packaging
spellingShingle	Branding (Marketing) Product management Branding (Marketing) Packaging Mohd Rashid, Nur Syakira A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
description	Packaging is one of important role in medium or platform to attract the target audiences in purchasing of the product. Its play a very big role and a great impact in this modern era globalization which is people are more attracted with visual image in terms of marketing communication. However, nowadays local traditional cookies packaging are not having a good development in the aspect of material and design used. Whereas, the packaging design has become one of the most important and popular in the preferences of consumer purchases of manufactured products. The packaging design of local traditional cookies has no innovative revolution and development. The purpose of this study was to determine the importance of packaging design in promoting local traditional cookies. The study will focus on the elements of designing on local packaging cookies which will be the main attraction for consumer on the display of shelves market. This study will focus one of the Malay traditional cookies which is popular among the Malays. “Biskut Kelapa Mama” is the Malay traditional cookies that will be focusing on since it is more well known among Malays. To achieve the goals of the study, quantitative and qualitative research strategy is employed. According to Pearlfisher's creative partner and creator-headed Karen Welman (designweek.co.uk), crucially, each designer deserves to develop and transform a traditional sustainable design from which it deserves to be appropriate and able to attract users to change perceptions and which is primarily brand behavior and consumer choice.
format	Thesis
qualification_level	Bachelor degree
author	Mohd Rashid, Nur Syakira
author_facet	Mohd Rashid, Nur Syakira
author_sort	Mohd Rashid, Nur Syakira
title	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_short	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_full	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_fullStr	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_full_unstemmed	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_sort	study on the problem packaging design of local traditional cookies case study: biskut kelapa mama / nur syakira mohd rashid
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/21872/1/TD_NUR%20SYAKIRA%20MOHD%20RASHID%20M%20AD%2018_5.pdf
_version_	1783733783767285760

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid

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