A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin
Food character is one of the best promising strategies to increase children’s preference, choice, and intake of healthy food compared to not using characters for branding. The qualitative case studies focused on food character in animation and story book for children book. Essentially, the role of f...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24043/1/TD_DYANA%20HAZIRAH%20KAMARUDDIN%20M%20AD%2019_5.pdf |
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