A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin

Food character is one of the best promising strategies to increase children’s preference, choice, and intake of healthy food compared to not using characters for branding. The qualitative case studies focused on food character in animation and story book for children book. Essentially, the role of f...

Full description

Saved in:

Bibliographic Details
Main Author:	Kamaruddin, Dyana Hazirah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Illustration of children's books NX Arts in general
Online Access:	https://ir.uitm.edu.my/id/eprint/24043/1/TD_DYANA%20HAZIRAH%20KAMARUDDIN%20M%20AD%2019_5.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.24043
record_format	uketd_dc
spelling	my-uitm-ir.240432019-05-28T07:06:18Z A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin 2019 Kamaruddin, Dyana Hazirah Illustration of children's books NX Arts in general Special subjects, characters, persons, religious arts, etc. Food character is one of the best promising strategies to increase children’s preference, choice, and intake of healthy food compared to not using characters for branding. The qualitative case studies focused on food character in animation and story book for children book. Essentially, the role of food cartoon characters in influencing children's food choices because the effect is very clear when sweet or salty snacks labelled by a character preferably compete with a better choice labelled by a character or an unknown character. The studies explore how food cartoon character as alternative to persuade children by choosing food they do not like. In this assignment, study about food character for children. The study utilized observations the ideal food features are used as a cartoon character to attract children to eat healthy food, advantages and disadvantages food character as a medium to attract children. Data was gathered from many sources: observations of studies while work in class, several books and article from internet. 2019 Thesis https://ir.uitm.edu.my/id/eprint/24043/ https://ir.uitm.edu.my/id/eprint/24043/1/TD_DYANA%20HAZIRAH%20KAMARUDDIN%20M%20AD%2019_5.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Illustration of children's books NX Arts in general Illustration of children's books
spellingShingle	Illustration of children's books NX Arts in general Illustration of children's books Kamaruddin, Dyana Hazirah A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin
description	Food character is one of the best promising strategies to increase children’s preference, choice, and intake of healthy food compared to not using characters for branding. The qualitative case studies focused on food character in animation and story book for children book. Essentially, the role of food cartoon characters in influencing children's food choices because the effect is very clear when sweet or salty snacks labelled by a character preferably compete with a better choice labelled by a character or an unknown character. The studies explore how food cartoon character as alternative to persuade children by choosing food they do not like. In this assignment, study about food character for children. The study utilized observations the ideal food features are used as a cartoon character to attract children to eat healthy food, advantages and disadvantages food character as a medium to attract children. Data was gathered from many sources: observations of studies while work in class, several books and article from internet.
format	Thesis
qualification_level	Bachelor degree
author	Kamaruddin, Dyana Hazirah
author_facet	Kamaruddin, Dyana Hazirah
author_sort	Kamaruddin, Dyana Hazirah
title	A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin
title_short	A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin
title_full	A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin
title_fullStr	A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin
title_full_unstemmed	A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin
title_sort	study of cartoon character for food and children story book / dyana hazirah kamaruddin
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/24043/1/TD_DYANA%20HAZIRAH%20KAMARUDDIN%20M%20AD%2019_5.pdf
_version_	1783733833381707776

A study of cartoon character for food and children story book / Dyana Hazirah Kamaruddin

Similar Items