Salient Customer Relationship Management (CRM) dimensions contributing to customer loyalty for UEMS in facility management / Al Ashraf Zarif Al Bakri, Nurul Azrina Rusni & Ezuana Jaaffar

Growing revenues and profits are the most prominent business objectives of many facility management providers which ultimately help to strengthen the company’s presence in the industry. Focusing on managing relationship with customers can cultivate loyalty which subsequently lead to customer ret...

Full description

Saved in:
Bibliographic Details
Main Authors: Al Bakri, Al Ashraf Zarif, Rusni, Nurul Azrina, Jaaffar, Ezuana
Format: Thesis
Published: 2018
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!