The influence of electronic words of mouth (eWOM) on the Malay film industry / Abdul Aziz Azizam

The growth of the Malay film industry in Malaysia nowadays has rapidly increased. This phenomenon occurs due to the popular demand by the Malaysian audience. eWOM also is seen as an effective tool that may help cater to the demand. Recently, many Malay films are able to compete with the Hollywood mo...

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Bibliographic Details
Main Author: Azizam, Abdul Aziz
Format: Thesis
Published: 2014
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