The influence of electronic words of mouth (eWOM) on the Malay film industry / Abdul Aziz Azizam
The growth of the Malay film industry in Malaysia nowadays has rapidly increased. This phenomenon occurs due to the popular demand by the Malaysian audience. eWOM also is seen as an effective tool that may help cater to the demand. Recently, many Malay films are able to compete with the Hollywood mo...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26436/2/26436.pdf |
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