The moderating roles of organizational culture and learning orientation on the relationship between individual market orientation and job performance / Muhammad Iskandar Hamzah
The scope of this study is focused on business-to-business (B2B) salespeople of financial institutions, often referred to as Relationship Managers (RM). As representatives who represent their firm, RMs' performance is guided by their behaviour pertaining to customer knowledge. Previous research...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27870/1/TP_MUHAMMAD%20ISKANDAR%20HAMZAH%20BM%2017_5.pdf |
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