A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid

This research paper is studied on factors that affect customer purchased decisions in online shopping. This studies will be conducted by the researcher to discussed about to what extent consumer purchased decision towards online shopping based on six major criteria which is product/ services availab...

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Main Author:	Abdul Rashid, Rashidah
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/33016/1/33016.pdf
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id	my-uitm-ir.33016
record_format	uketd_dc
spelling	my-uitm-ir.330162020-08-03T02:50:58Z A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid 2011-04 Abdul Rashid, Rashidah Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives This research paper is studied on factors that affect customer purchased decisions in online shopping. This studies will be conducted by the researcher to discussed about to what extent consumer purchased decision towards online shopping based on six major criteria which is product/ services available, payment method, price, security/ privacy concern, promotion and internet availability. Researcher want determine whether there is significance relationship between six factors determine with the customer decision to shop online. This study will be divided into 5 main chapters. The first part of this paper, the researcher will discussed about background of the study, problem statement, research objectives, theoretical framework, hypothesis, significance of study, definition of terms, and limitation of study and scope of the study. The objectives of this study is to identify what factors that influence customer who do and do not purchased product in online shopping. Second part of this paper, the researches discuss all six factors based on past literature research that obtain from journals, books and articles. In research methodology, researcher will discuss clearly researcher research plan. This part will cover the research design that is used in conducting marketing research project. All the method used to gain understanding and answers to the research objectives, research questions and the research hypotheses. This section discusses the methods used in the study. The scope that will be discuss including the research design, sampling and data collection, the instruments used for the research, measurement and scaling, and the procedure in data analysis. All the technique to develop the questionnaire and how it will be distributed to the respondent were also discuss in this part 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33016/ https://ir.uitm.edu.my/id/eprint/33016/1/33016.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Hussein, Zuhal
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hussein, Zuhal
topic	Consumer satisfaction Consumer satisfaction
spellingShingle	Consumer satisfaction Consumer satisfaction Abdul Rashid, Rashidah A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
description	This research paper is studied on factors that affect customer purchased decisions in online shopping. This studies will be conducted by the researcher to discussed about to what extent consumer purchased decision towards online shopping based on six major criteria which is product/ services available, payment method, price, security/ privacy concern, promotion and internet availability. Researcher want determine whether there is significance relationship between six factors determine with the customer decision to shop online. This study will be divided into 5 main chapters. The first part of this paper, the researcher will discussed about background of the study, problem statement, research objectives, theoretical framework, hypothesis, significance of study, definition of terms, and limitation of study and scope of the study. The objectives of this study is to identify what factors that influence customer who do and do not purchased product in online shopping. Second part of this paper, the researches discuss all six factors based on past literature research that obtain from journals, books and articles. In research methodology, researcher will discuss clearly researcher research plan. This part will cover the research design that is used in conducting marketing research project. All the method used to gain understanding and answers to the research objectives, research questions and the research hypotheses. This section discusses the methods used in the study. The scope that will be discuss including the research design, sampling and data collection, the instruments used for the research, measurement and scaling, and the procedure in data analysis. All the technique to develop the questionnaire and how it will be distributed to the respondent were also discuss in this part
format	Thesis
qualification_level	Bachelor degree
author	Abdul Rashid, Rashidah
author_facet	Abdul Rashid, Rashidah
author_sort	Abdul Rashid, Rashidah
title	A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_short	A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_full	A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_fullStr	A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_full_unstemmed	A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_sort	study on factors that influence customer purchase decision in online shopping / rashidah abdul rashid
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33016/1/33016.pdf
_version_	1783734206481825792

A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid

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