A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid

This research paper is studied on factors that affect customer purchased decisions in online shopping. This studies will be conducted by the researcher to discussed about to what extent consumer purchased decision towards online shopping based on six major criteria which is product/ services availab...

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Main Author: Abdul Rashid, Rashidah
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/33016/1/33016.pdf
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spelling my-uitm-ir.330162020-08-03T02:50:58Z A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid 2011-04 Abdul Rashid, Rashidah Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives This research paper is studied on factors that affect customer purchased decisions in online shopping. This studies will be conducted by the researcher to discussed about to what extent consumer purchased decision towards online shopping based on six major criteria which is product/ services available, payment method, price, security/ privacy concern, promotion and internet availability. Researcher want determine whether there is significance relationship between six factors determine with the customer decision to shop online. This study will be divided into 5 main chapters. The first part of this paper, the researcher will discussed about background of the study, problem statement, research objectives, theoretical framework, hypothesis, significance of study, definition of terms, and limitation of study and scope of the study. The objectives of this study is to identify what factors that influence customer who do and do not purchased product in online shopping. Second part of this paper, the researches discuss all six factors based on past literature research that obtain from journals, books and articles. In research methodology, researcher will discuss clearly researcher research plan. This part will cover the research design that is used in conducting marketing research project. All the method used to gain understanding and answers to the research objectives, research questions and the research hypotheses. This section discusses the methods used in the study. The scope that will be discuss including the research design, sampling and data collection, the instruments used for the research, measurement and scaling, and the procedure in data analysis. All the technique to develop the questionnaire and how it will be distributed to the respondent were also discuss in this part 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33016/ https://ir.uitm.edu.my/id/eprint/33016/1/33016.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Hussein, Zuhal
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Hussein, Zuhal
topic Consumer satisfaction
Consumer satisfaction
spellingShingle Consumer satisfaction
Consumer satisfaction
Abdul Rashid, Rashidah
A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
description This research paper is studied on factors that affect customer purchased decisions in online shopping. This studies will be conducted by the researcher to discussed about to what extent consumer purchased decision towards online shopping based on six major criteria which is product/ services available, payment method, price, security/ privacy concern, promotion and internet availability. Researcher want determine whether there is significance relationship between six factors determine with the customer decision to shop online. This study will be divided into 5 main chapters. The first part of this paper, the researcher will discussed about background of the study, problem statement, research objectives, theoretical framework, hypothesis, significance of study, definition of terms, and limitation of study and scope of the study. The objectives of this study is to identify what factors that influence customer who do and do not purchased product in online shopping. Second part of this paper, the researches discuss all six factors based on past literature research that obtain from journals, books and articles. In research methodology, researcher will discuss clearly researcher research plan. This part will cover the research design that is used in conducting marketing research project. All the method used to gain understanding and answers to the research objectives, research questions and the research hypotheses. This section discusses the methods used in the study. The scope that will be discuss including the research design, sampling and data collection, the instruments used for the research, measurement and scaling, and the procedure in data analysis. All the technique to develop the questionnaire and how it will be distributed to the respondent were also discuss in this part
format Thesis
qualification_level Bachelor degree
author Abdul Rashid, Rashidah
author_facet Abdul Rashid, Rashidah
author_sort Abdul Rashid, Rashidah
title A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_short A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_full A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_fullStr A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_full_unstemmed A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid
title_sort study on factors that influence customer purchase decision in online shopping / rashidah abdul rashid
granting_institution Universiti Teknologi MARA Cawangan Kelantan
granting_department Faculty of Business and Management
publishDate 2011
url https://ir.uitm.edu.my/id/eprint/33016/1/33016.pdf
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