A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman

The purposed of this study is to examine the factors affecting sales retention at Celcom Temerloh, Pahang. There are five factors that being studied, which were: customer service, customer loyalty, sales promotions and employees’ attitude. In collecting data, the researcher used both the secondary a...

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Bibliographic Details
Main Author: Othman, Siti Naquiah
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/33084/1/33084.pdf
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