A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman

The purposed of this study is to examine the factors affecting sales retention at Celcom Temerloh, Pahang. There are five factors that being studied, which were: customer service, customer loyalty, sales promotions and employees’ attitude. In collecting data, the researcher used both the secondary a...

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Main Author:	Othman, Siti Naquiah
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/33084/1/33084.pdf
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id	my-uitm-ir.33084
record_format	uketd_dc
spelling	my-uitm-ir.330842020-07-30T03:10:10Z A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman 2011-04 Othman, Siti Naquiah Marketing Marketing research. Marketing research companies. Sales forecasting The purposed of this study is to examine the factors affecting sales retention at Celcom Temerloh, Pahang. There are five factors that being studied, which were: customer service, customer loyalty, sales promotions and employees’ attitude. In collecting data, the researcher used both the secondary and primary data. Moreover, questionnaires had been used in order to get feedback from customers. The researcher had distributed 110 questionnaires to Celcom customers who were go to Celcom. The data collected was tested on its reliability, and then further analyzed using frequency analysis, descriptive mean tests and Regression Analysis. Meanwhile, Chi Square and Pearson Correlation Coefficient was used to test the hypotheses in this study. The findings of this research project recommend that all the factors are significant factors in explaining the determinants affecting sales retention at Celcom Temerloh. Based from the results obtained in this study, the researcher tries suggests some recommendations that can be used to help Celcom to improve their current strategies to increase the performance level in telecommunication industry to suit with their establishment 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33084/ https://ir.uitm.edu.my/id/eprint/33084/1/33084.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Che Omar, Prof. Madya Dr. Azman
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Che Omar, Prof. Madya Dr. Azman
topic	Marketing Marketing
spellingShingle	Marketing Marketing Othman, Siti Naquiah A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
description	The purposed of this study is to examine the factors affecting sales retention at Celcom Temerloh, Pahang. There are five factors that being studied, which were: customer service, customer loyalty, sales promotions and employees’ attitude. In collecting data, the researcher used both the secondary and primary data. Moreover, questionnaires had been used in order to get feedback from customers. The researcher had distributed 110 questionnaires to Celcom customers who were go to Celcom. The data collected was tested on its reliability, and then further analyzed using frequency analysis, descriptive mean tests and Regression Analysis. Meanwhile, Chi Square and Pearson Correlation Coefficient was used to test the hypotheses in this study. The findings of this research project recommend that all the factors are significant factors in explaining the determinants affecting sales retention at Celcom Temerloh. Based from the results obtained in this study, the researcher tries suggests some recommendations that can be used to help Celcom to improve their current strategies to increase the performance level in telecommunication industry to suit with their establishment
format	Thesis
qualification_level	Bachelor degree
author	Othman, Siti Naquiah
author_facet	Othman, Siti Naquiah
author_sort	Othman, Siti Naquiah
title	A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_short	A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_full	A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_fullStr	A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_full_unstemmed	A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
title_sort	study on factors affecting sales retention: case study at celcom temerloh, pahang / siti naquiah othman
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33084/1/33084.pdf
_version_	1783734218498506752

A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman

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