A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
The aim of this study was to examine the factors that the effectiveness of Celcom’s brand equity strategy. There are three factors being studied, which were: perceived quality, marketing efficiency and brand awareness. As Celcom Company had been chosen as the unit of analysis for this study, the res...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33086/1/33086.pdf |
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