A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing

The aim of this study was to examine the factors that the effectiveness of Celcom’s brand equity strategy. There are three factors being studied, which were: perceived quality, marketing efficiency and brand awareness. As Celcom Company had been chosen as the unit of analysis for this study, the res...

Full description

Saved in:

Bibliographic Details
Main Author:	Mohamad Daing, Balqis
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/33086/1/33086.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uitm-ir.33086
record_format	uketd_dc
spelling	my-uitm-ir.330862020-08-03T01:55:59Z A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing 2011-04 Mohamad Daing, Balqis Marketing Marketing research. Marketing research companies. Sales forecasting The aim of this study was to examine the factors that the effectiveness of Celcom’s brand equity strategy. There are three factors being studied, which were: perceived quality, marketing efficiency and brand awareness. As Celcom Company had been chosen as the unit of analysis for this study, the researcher is also interested to know about the performance and effectiveness of Celcom’s brand equity strategy. In collecting data, the researcher used both secondary and primary data. Moreover, questionnaires had been used in order to get feedback from the consumers. The researcher had distributed 100 questionnaires and had gotten back 100 respondents’ feedback. The data collected was then tested on its reliability, and then further analyzed using frequency analysis and Pearson Correlation Coefficient. Besides, Regression Analysis was used to test the hypotheses in this study. The findings of this paper suggest that all the factors are significant factors in explaining the effectiveness of Celcom’s brand equity strategy. Based from the results obtained in this study, the researcher suggests some recommendations that can help Celcom Company to improve brand equity strategy and increase the numbers of sales and consumers also reduce the complaints from consumers 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33086/ https://ir.uitm.edu.my/id/eprint/33086/1/33086.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Ya, Prof. Madya. Mohd Safri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Ya, Prof. Madya. Mohd Safri
topic	Marketing Marketing
spellingShingle	Marketing Marketing Mohamad Daing, Balqis A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
description	The aim of this study was to examine the factors that the effectiveness of Celcom’s brand equity strategy. There are three factors being studied, which were: perceived quality, marketing efficiency and brand awareness. As Celcom Company had been chosen as the unit of analysis for this study, the researcher is also interested to know about the performance and effectiveness of Celcom’s brand equity strategy. In collecting data, the researcher used both secondary and primary data. Moreover, questionnaires had been used in order to get feedback from the consumers. The researcher had distributed 100 questionnaires and had gotten back 100 respondents’ feedback. The data collected was then tested on its reliability, and then further analyzed using frequency analysis and Pearson Correlation Coefficient. Besides, Regression Analysis was used to test the hypotheses in this study. The findings of this paper suggest that all the factors are significant factors in explaining the effectiveness of Celcom’s brand equity strategy. Based from the results obtained in this study, the researcher suggests some recommendations that can help Celcom Company to improve brand equity strategy and increase the numbers of sales and consumers also reduce the complaints from consumers
format	Thesis
qualification_level	Bachelor degree
author	Mohamad Daing, Balqis
author_facet	Mohamad Daing, Balqis
author_sort	Mohamad Daing, Balqis
title	A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
title_short	A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
title_full	A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
title_fullStr	A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
title_full_unstemmed	A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
title_sort	study on the factors influencing the effectiveness of celcom’s brand equity strategy / balqis mohamad daing
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33086/1/33086.pdf
_version_	1783734219252432896

A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing

Similar Items