Rebranding of campbell complex and impact toward its brand equity / Muhd Hafiz Ramli

Maintaining strong brand equity is not an easy task for the organization. Without proper planning and strategy, the brand might face lots of trouble. The same goes to the Campbell Complex. This shopping complex used to be very famous in the backdays. But now the situasion is not the same anymore. Th...

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书目详细资料
主要作者:	Ramli, Muhd Hafiz
格式:	Thesis
语言:	English
出版:	2012
主题:	Study and teaching Research
在线阅读:	https://ir.uitm.edu.my/id/eprint/33088/1/33088.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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